Working together now and in the future

Royal Djurgården is a green oasis in the centre of Stockholm where both locals and visitors come and enjoy themselves. We have a tradition of over 400 years as a paradise for recreation and entertainment that we want to carry forward into the future.

The Royal Djurgården Society (Kungliga Djurgårdens Intressenter/KDI) brings together the attractions at Royal Djurgården. Museums, art galleries, entertainment venues, restaurants, service and transport companies collaborate, develop and strengthen Royal Djurgården as a visitor destination. Through KDI AB, KDI works with sustainability, transport, marketing, PR and coordination of joint activities. KDI AB has established itself as one of the key players in Stockholm’s tourism industry. Our ambition is to work together for the sustainable growth and development of Royal Djurgården, so that it can be enjoyed by and inspiring to visitors. Royal Djurgården is an important part of Stockholm, the capital of Scandinavia.

OUR VISION
Our vision is not just a destination; it’s a continuous journey.

BIGGEST
Royal Djurgården is already Scandinavia’s #1 attraction, with over 15 million visitors every year. No place in Scandinavia comes close when it comes to the range of activities and things there are to do and discover. But it’s not just about visitor numbers. We are home to so many aspects of Sweden’s culture. We are also ambitious and want to keep on progressing. We have big ideas about what we can achieve by working together.

GREENEST
But we don’t want to be biggest at any price. We want to be #1 when it comes to being the greenest destination as well. We have accumulated 400 years of long-term thinking, and we want to make this central to our vision. Green? There’s actually no greener place in Stockholm.

COOLEST
‘Wow! What a cool place!’ is the usual response when people first discover Djurgården. Having fun is cool and Djurgården has always been about enjoyment. But culture can also be cool when presented in the right way. Djurgården is the place Stockholmers come to when they want to relax and enjoy anything from a walk in the park to a jog or bike ride, or to experience culture, design or ideas. In fact, you can find everything from ABBA to Pippi, the Vasa or even a zoo here at Royal Djurgården.