Come to Norden


Nordiska museet

2022-03-11 — 2022-11-02

In the 19th century, steamships and railway lines brought tourists to increasingly distant locations – eventually as far as to the Nordic countries. As the travel industry was established, a new art form emerged with it; the illustrated travel poster, which flourished until it was gradually replaced by photo advertising in the 1960s.

The exhibition Come to Norden, which opens on March 11 2022, will take you on a visual flight of fancy through the Nordic countries as envisioned in travel posters. The playful design exhibition, charts the way the Nordic countries made a place for themselves on the European tourist map; with slow chugging along magnificent fjords, wholesome outdoor life in exotic mountain scenery, and night trains to the rip-roaring amusements of Copenhagen.

Come to Finland and Come to Sweden together with the Affischjägarna association produce the exhibition’s historical posters which mirror the new phenomenon of the early 20th century – leisure time – and the dream of travelling.

Along with the exhibition, the producers are launching an international travel poster competition together with Nordiska museet, which seeks for new interpretations of the classic travel poster. My Norden Poster 2022 is open to graphic designers, artists and illustrators from all over the world. Deadline for the competition is at January 9, 2022. Five finalists will have their work displayed as a contemporary comment to the vintage posters.

Read more about the exhibition Come to Norden and the travel poster competition My Norden Poster 2022 here.


The picture above: Swedish poster: © Olle Skrede. Finnish poster: © Paul Söderström & Göran Englund. Norwegian poster: unknown artist. Danish poster: © Aage Rasmussen & Dansk Plakatmuseum.

Open hours

Opening hours
Every day 10-17
Wednesdays 10-20


Adults: 140 SEK
Student/Senior: 120 SEK
18 and under: free admission