At Royal Djurgården, we are happy to continue hosting Sweden’s most visited museums. After a few turbulent years, the total number of museum visits in Sweden is back at its peak. The digital museum trend, which became more popular during the pandemic, shows no signs of diminishing, as confirmed by the recently released report from the Swedish Museums Association.
In the report, responses from 147 museums have been compiled, collectively documenting 17.7 million physical visits. While success varies slightly among the museums, there is a general increase of over 6 percent in the number of visits over the past year compared to 2022.
This indicates a sustained interest in cultural experiences, and it is perhaps no surprise that the three most visited museums in 2023 are Skansen, the Vasa museum and Nordiska museet. Each of these museums offers something truly unique. Skansen is the world’s oldest open-air museum, the Vasa museum hosts the world’s only preserved 17th-century ship and Nordiska museet is Sweden’s largest cultural history museum with millions of objects and photos in its collections. So it’s no wonder that so many people love these three museums and make a visitors from around the world curious about them.
Skansen is in first place with 1,411,709 visitors, followed closely by the Vasa Museum with 1,243,534 visitors and Nordiska Museet in third place with 870,856 visitors last year. Additionally, on the 2023 list of the most visited museums in Sweden, Prince Eugen’s Waldemarsudde here at Royal Djurgården comes in the ninth place with 361,755 visitors.
The report also details how many have engaged with the museums offerings online in 2023. This includes everything from digitally “visiting” the collections, participating in digital live events, to experiencing the museums on social media. For example, the report shows that 21.5 million people have visited the museums own websites, 2.7 million have explored the digital collections and the reach on Facebook is 179 million and 40 million on Instagram.
The increasing popularity, both in terms of physical and digital visits, is a positive development. Here at Royal Djurgården, we look forward to continuing to welcome visitors from all over the world, today, tomorrow, and far into the future!
You can read the full report (in Swedish) from the Swedish Museums Association here.
