Royal Djurgården – a symbol of sustainability

Here at Royal Djurgården we have been welcoming guests for over 400 years and it is our responsibility to ensure that we can welcome guests for at least another 400 years.

For this reason, Royal Djurgården’s attractions have been working together for the long-term sustainable development for several years now. With over 15 million visitors in a normal year, we have the opportunity to make an impact by coming up with new ways of working and acting as a leading example for sustainable destinations in Sweden. Then as the world stopped in spring 2020, the way of working at Royal Djurgården completely changed.

The coronavirus pandemic has hit the world tourism industry hard. Royal Djurgården lost more than three quarters of their visitors in one go. Once we realised the extent of the impact, we asked ourselves the question: How can we keep our sustainability work going during the pandemic? The answer: we needed a knowledge bank to inspire one another and others.

In April this year, our new website sustainable.royaldjurgarden.se was launched. The website serves as a knowledge bank to inspire one other and others to keep up their sustainability work in these tough times.

“We want to tell you about what we do, why we do it, and what drives us in an accessible way. This was why we asked ABBAs Björn Ulvaeus, who is the owner of ABBA The Museum and more at Royal Djurgården, if he wanted to be Royal Djurgården’s voice in a collaborative sustainability film for the new website. We were very pleased when he said yes and helped us find the right words”, says Camilla Zedendahl, CEO of the Royal Djurgården Society.

You can see the film on the new sustainability website sustainable.royaldjurgarden.se.

As Björn Ulvaeus says in the film,

“You could say that Royal Djurgården itself is a symbol of sustainability because of our ambition to connect Swedish cultural heritage with modern environmental thinking”.